Turki Alalshikh, Dana White Launch New Boxing Promotion

Massive news in the combat sports world broke today. Boxing figurehead Turki Alalshikh, along with TKO Group Holdings, Inc. and entertainment conglomerate Sela, have announced their multi-year partnership focused on establishing a brand new boxing promotion. This promotion is said to provide a platform for already established champions. It also supports rising talent and prospects in the sport.

The Groundbreaking Announcement

UFC President and CEO Dana White and Turki Alalshikh took to social media to share a brief announcement about their massive new partnership.

Here’s where Dana White comes into play. He will serve as the executive leader. WWE President and TKO Board Member Nick Khan will join him. They will oversee TKO’s managerial efforts and focus on providing oversight, management, and day-to-day operational expertise.

Turki Alalshikh expressed his thoughts on the new partnership between TKO and Sela. He added, “This landmark partnership between industry powerhouses sets the stage for an unparalleled experience for boxers and fans. Together, we are developing the next generation of talent and delivering world-class events. This is happening at a time when the sport is primed for disruption.”

TKO’s President and Chief Operating Officer, Mark Shapiro, is another prominent figure within the deal. He shared his thoughts on the motives and possibilities behind the partnership. He noted, “This is a strategic opportunity to reimagine the sport of boxing globally. TKO has the deep expertise, promotional prowess, and longstanding relationships. HE Turki Alalshikh and Sela share our passion and vision for evolving the current model. Together, we can bring sweet science back to its rightful place at the forefront of the global sports ecosystem.”

What Should Fans Expect?

With the massive new boxing partnership underway, fans wonder what to expect from Turki Alalshikh and White. Some minor details revealed from the initial announcement entail TKO’s production, media, and promotion expertise. They aim to deliver in-arena experiences and top-tier, state-of-the-art broadcasts to fans worldwide.

Boxers will have access to the UFC Performance Institute, the world’s premier combat sports training, research, rehabilitation, and nutrition center. With locations in Las Vegas, Mexico City, and Shanghai, the institute offers a highly structured system for developing new talent through athlete combines and academies.

More details regarding the specific dealings, fighters, regulations, and dates are expected to gradually release over the coming months. Alalshikh and White appeared on “The Pat McAfee Show” where they jokingly hinted at the possibility of the first event happening on September 12th.

What are your thoughts on the massive news? Let us know in the comments.

Happy

0 0 %

Sad

0 0 %

Excited

1 100 %

Sleepy

0 0 %

Angry

0 0 %

Surprise

0 0 %

About Post Author

Dawson Carrell

Dawson Carrell is a Combat Sports Writer with over two years of experience covering MMA, Boxing, and the broader fight game. Known for his in-depth analysis and sharp insight, Dawson enjoys breaking down the tactics, techniques, and personalities that shape the fight game.

See author's posts