How NJPW Lost Its Way—and What It Needs to Fix Fast
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The golden age of New Japan Pro-Wrestling (NJPW), spanning roughly from 2012 to 2019, now feels like a distant memory. During that time, the promotion experienced a creative and commercial renaissance, showcasing stellar in-ring action, long-term storytelling, and a deep, talented roster featuring names like Kazuchika Okada, Hiroshi Tanahashi, Tetsuya Naito, Kenny Omega, and Kota Ibushi. NJPW wasn’t just the leading promotion in Japan, it was one of the most respected wrestling companies in the world.
But since that golden era came to a close, NJPW has struggled to recapture its former magic. Booking inconsistencies, a failure to properly elevate new talent, and the continued presence of unpopular factions have left the company searching for direction. While hope remains for a turnaround, the path forward is unclear.
The House of Torture Problem
One of the most persistent criticisms leveled at NJPW in recent years is the continued prominence of the House of Torture faction. Known for frequent interferences, ref bumps, and heel tactics that often clash with NJPW’s traditional “sports-first” style, the group has alienated many fans. What once may have been a temporary storytelling device has become a recurring blemish on major events and matches.
When Hiroshi Tanahashi assumed the role of NJPW president in late 2023, one of his early promises was to curtail excessive interference and bring matches back in line with the promotion’s wrestling-first philosophy. He even mentioned House of Torture by name. Yet, nearly two years into his tenure, there’s been little noticeable change. Some would even argue the interference problem has actually worsened. This disconnect between leadership’s promises and the on-screen product has eroded fan trust.
A Generation Waiting in the Wings
Historically, one of NJPW’s greatest strengths was its ability to identify and build the next generation of top stars. Whether it was pushing Tanahashi in the mid-2000s, Okada’s meteoric rise in 2012, or the slow-burn elevation of Naito, NJPW always seemed to have a plan for the future. That foresight has been lacking in recent years.
Rather than using the post-2019 period as a launchpad for new talent, NJPW doubled down on familiar names—Okada and Naito in particular. While both are legends and had plenty left in the tank, this reliance stalled the upward mobility of younger talent. Now, with Okada gone from the promotion and Naito’s future uncertain (despite speculation he may return), NJPW is facing a serious identity crisis.
The timing is critical. With the G1 Climax approaching, a tournament historically used to elevate emerging stars, the company has an opportunity to course-correct. Wrestlers like Shota Umino, Yota Tsuji, Ren Narita, and Yuya Uemura need meaningful momentum and storylines that position them as credible main eventers. Simply giving them matches isn’t enough; fans need to be invested in their journeys.
Booking Woes & Creative Stagnation
Beyond the talent pipeline issues and House of Torture, the broader issue lies in NJPW’s inconsistent booking. Storylines often lack urgency or logical progression, and long-term rivalries sometimes feel drawn out without meaningful payoff. The promotion, once praised for its meticulous storytelling, now feels reactive instead of proactive.
In addition, the cross-promotional relationships that once brought fresh energy—such as NJPW’s collaborations with AEW or CMLL—have cooled in terms of impact. While these alliances still exist, they haven’t been leveraged effectively to build compelling narratives or elevate homegrown talent.
Is There a Path Forward?
Yes, but it will require bold moves and genuine change. First, NJPW must finally follow through on the promise to reduce interference-heavy matches, especially involving House of Torture. This is crucial not just for match quality, but for restoring fan confidence.
Second, the company must fully commit to building its next generation. That means giving younger talent main event exposure, letting them win meaningful matches, and investing in character development that resonates with the audience.
Lastly, NJPW needs to re-ignite its creativity. Whether that means bringing in new voices on the booking team, taking more risks in storytelling, or reinvigorating its inter-promotional efforts, something has to change.
The golden era may be over—but that doesn’t mean NJPW’s best days are behind it. The question now is whether the promotion is willing to evolve or if it will continue clinging to a past that can’t be recreated.
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