AEW needs to fill the gap left by WWE leaving traditional TV

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With AEW renewing their TV deal with Warner Brothers Discovery for three years, plus an optional year, it secures the future of the brand for the next few years. It also sets them up for a potential bigger deal down the line. We also can’t ignore the reports of AEW negotiating with FOX about a potential programming package that would be beneficial for both entities.

As mentioned before, the future of AEW is officially secured with this deal. Now, the promotion can focus on what to do next to grow as a global promotion. WWE leaving traditional TV to Netflix in 2025 will open doors for AEW to get interesting international TV deals. It could very well help the promotion reach new audiences. It was recently announced that they landed a TV deal with FOX Sports for Mexico. Deals like this are waiting for wrestling promotions like AEW to fill the space WWE is leaving in certain countries.

Besides TV deals, AEW is already showing progress in certain areas they have been struggling with in the last few years. Things like designs and availability of merchandising for people outside of the U.S. to purchase. Someday, they will need to do it internally like WWE does. But, for now, this is something to consider in the long run.

Expanding to other countries is something AEW needs to do. They have been doing it in the last few years with the All In shows at Wembley Stadium. They are also heading to the legendary Tokyo Dome for the upcoming Wrestle Dynasty PPV with NJPW. Needless to say, AEW is setting themselves up to grow as a promotion. They have a secure future… But, it’s time to keep building onto the growth they very much need.